SEO (Search Engine Optimization) is becoming tough and harder.
Though SEO is so old we have to keep on being updated in the digital marketing world.
It takes longer to rank and you have to spend more money and efforts to get results without knowing the SEO updates.
So, what should you do?
Well, the first thing you need to do is adjust how you think about SEO.
Step #1: Google Ranking : Attract Customers Before They are Ready to Buy
But these keyword are most expensive. One quick hack to rank good and rate best is being strategic
Find other keywords with similar search patterns. Now, they aren’t as lucrative because they are more informational related.
Here’s the kicker: People research before they buy. If you can grab those searchers at the start of the journey, you can get their clicks (and purchases) for little to no money.
So how do you find the keywords that aren’t as competitive that have a similar search pattern?In google keyword tool you could find the related keywords that have a similar trend pattern to the main keyword you want to rank for.
Step #2: Google Ranking : New Term Landing and Expanding
Everyone focuses on ranking for new terms. But there is an issue, it’s hard to rank for new terms.
Even though SEO has a huge ROI, it’s a strategy that requires patience.
Here is the thing: you can get results faster if you use the land and expand strategy.
Here’s how it works. Log into Google Search Console. Next, click on “performance” and you will see a list of terms that you currently rank for:
Click on one of the most popular terms you already rank for and then click on pages.
You should see a report that shows you the URL that ranks for the term on Google. You need this URL because you will be modifying this page.
Take that term and put it into Google Trends. Once the report loads, click on “Keyword Ideas” in the navigation.
You’ll see a pretty list of long tail phrases. Take the ones that are buyer-intent related and add them to the page that already ranks for the head term.
When adding the long tail phrases, make sure you adjust your content to be relevant to those keywords. And pick the ones that are highly related to your product or service. Just stuffing them into your page without adjusting the content makes to rank bad and won’t provide a good user experience to searchers.
What you will find is that because you are already ranking for the head term, typically you will shoot to page one within 30 to 60 days for the long-tail variation by adjusting your content. It’s a quick win o win!
But the key to this strategy is to pick the right longtail keywords. Don’t just look at traffic numbers, focus on terms that you know will cause a sale or a lead.
Step #3- Google Ranking : Build Better Backlinks & Magnets
Link building is still important. Sure, Google is looking at many other factors now, but link building still helps with rankings.
But it is harder to build links than it used to be back in the day. Everyone is blogging… yep, there are over 440 million blogs and over a billion if you count Medium, WordPress.com and Blogger and others.
Yes, that means there are more sites to hit up and ask for a link but everyone is doing that.
So how do you build links when everyone is getting those spammy emails asking for a link, such as the one below?
Voila – Go for link exchanges! Write a mailer to the similar domain niche and ask to guest post their blogs to yours .
Even you could build or install a free analytics software which generate many backlinks from many domains.
A great example in the consumer space (this would do wonders for e-commerce sites as well) is animated infographics. Everyone has seen infographics, so Aminagraffs decided to make their infographics animated, which caused them to go viral.Here’s part of their infographic that breaks down how a car motor works.
If you want to use old-school link building tactics, you can, they just won’t help you as much in 2021. So, get creative and build a better marketing strategy and magnets.