How to increase sales using Digital Marketing
Here we will discuss top 8 important factors which will help you to increase your sales!
1) Start by giving Value
Have you ever heard this quote?
‘Your brand is what other people say about you when you’re not in the room.’ Jeff Bezos, the Founder of Amazon said that to emphasize the importance of branding.
No matter what you do, create value for your customers. There are some ways to offer them something valuable through digital marketing like Social Media Marketing(SMM), Content marketing etc
In short you know what value your products/services bring value to your customer but make them aware of the same.
You should not only concentrate and spend on high-quality products or services but also on valuable content. These strategies will make your brand a valuable one and help you increase sales. So, start to think about it!
2) Know Your Customers and their interests
In order to increase sales with Digital Marketing, it’s essential to know your audience first. They have specific habits and preferences that should guide your entire strategy and the actions you create in the digital environment.
The first step to achieve this understanding is to conduct surveys, collecting your data, and studying your preferences.
From the results, it’s possible to create a buyer persona that portrays in a certain way the customer you want to impact using Digital Marketing.
From this, you’ll understand some key points, such as:
- what tone of voice to use in communication;
- in what products your audience is most interested;
- what advantages they expect in their relationship with a company;
- on what channels they are.
This will allow you to build a powerful structure for your digital marketing campaigns and get better results in terms of sales conversions.
You can also use Facebook Ads to find the data you need and target audiences with similar interests. Try the Facebook Ads Manager to explore much more about your target audience.
3) List/Group Your Email Campaigns
You should segment your email campaigns to customize your emails for your users.
According to a survey done by MailChimp:
- Segmented emails will be opened 14.31% more frequently
- They will have a 100.95% higher click-through rate
- They offer a nearly 4% decrease in abuse reports.
You may create some lists based on location, business, experience, vendors etc.
By doing that, you’ll prevent inaccurate targeting and after a while, you’ll see actual results!
4) Do A/B testing in your email and Ad strategies
A/B tests allow you to study what strategy options generate the most conversion rates, resulting in sales.
These tests are designed to compare two versions of whatever needs to be tested:
For Ex: CTAs, landing pages, different ad creatives ,colors used in a page, headers, email heading, email content, different format etc
So, the two versions can be tested separately for a specified period.The critical point is the measurement of results.
The one that performed better should be chosen as the final version, running as the final one.
Yep, it’s pretty simple and highly possible to increase sales with Digital Marketing in a precise and proven way.
5) Use Marketing Automation To Reach Customers At The Right Moment
In this effort, it’s also necessary to track the reception and how the leads have been engaged.
These emails should carry information about products, discounts, content offers, discount coupons, among other things. The idea is to approach and generate frequent contacts.
From this strategy, it’s possible to feed these leads and bring them to the deeper stages of the sales funnel.
In this natural way, the results are, besides the engagement, the increase of conversions.
6) Optimize your site based on SEO
Website optimization work is geared towards making adjustments that make them more suitable to what search engine algorithms — such as Google — require.
As a result, you’ll achieve a better ranking, with the sites appearing at the top of the SERPs.
This greater prominence will generate higher interest in the user. In a Google search, it’s natural that we’re more likely to access first page sites, especially those at the top.
In general, most of users do not access the second page of results, which says a lot.
An optimized site ranks better, appears on this first page, and is more visible in the eyes of those who performed the search. The chances of receiving clicks are higher, generating more traffic and conversion, with sales being a consequence.
Besides that, having a site with good speed performance can increase your page ranking and, in consequence, your sales.
7) Build Remarketing Strategies
Remarketing is the strategy that reminds these buyers about their interests. For that, banners are positioned with the offers left behind, appearing in the Google Display network.
To increase sales, remarketing is essential. You can run a remarketing campaign for an abandoned cart. You may remarket with a video on Youtube or Facebook. To track them, you should connect an account to an AdWords account. You may develop some email marketing strategies to reach them again such as using better abandoned cart email subject lines. It’s all up to you. As a bottom of the funnel strategy, this effort will work if the consumer is about to buy.
Besides the banners on websites, remarketing can be done by email marketing, taking the product link to that consumer.
In some cases, incentives such as discount coupons or free shipping can help to close the sale more quickly.
8. Measure Your Content
After creating the best content for your target audience, you should track your data to understand the most popular content on your website. It’s an effective way to see what people are looking for on your website.
Furthermore, you can see the amount of time people spent on a particular page of your website. These results will be helpful for your future posts and will increase sales.
In this case, we highly recommend that you use Google Analytics to track your data and get insights on how to grow your business.
Also, tracking the metrics and managing everything at the same time can be overwhelming. You should get help from the automation system providers to provide your customers with the right solutions.
