How SEO will help you in 2021
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Lead Generation tools | Which one is really best?!
Lead Generation Tools:
Lead Generation is one of the challenging tasks for marketers today. Lead Generation is the process of identifying potential customers and converting visitors into clients.
In Bolsternow, we have worked with clients who have customers all around the globe. We had been analyzing few lead generation tools by extend our services to one such customer of ours. We have wrapped up the features of the tools as a blog and in particular have discussed about the features available in free plan of every tools which has been analyzed.
Have a look at it to know the best lead generation tool!!!
GetProspect :
GetProspect is a lead generation tool with an email finder. Their simple search form enables efficient lead generation and easy management of these leads. Import your own lists with names and company names to find lead emails, and export your sales leads to XLS file with extracted emails and other info. They have integrations with apps like Salesforce, Pipedrive, Hubspot, and Gmail.
A free plan where they offer up to 100 emails per month is available
Lusha is a powerful chrome extension that allows you to find contact details, such as email addresses and phone numbers through social network profiles. Free plan – 5 free credits per month, (Email Addresses, Phone Numbers)
Features
Can create forms, integrations available, Create lists by adding contacts from linkedin (5 credits/mo)
Domain Search: search of email addresses from a domain name or company name
Email Finder: search of an email address from a first name, a last name and a domain name.
Email Verification: verification of an email address to check if it is deliverable or not.
Free plan –
50 request / month
Features:
Can save leads and create list and do email campaigns, perform domain search, email search and verify emails, can create campaigns by configuring with Gmail
Aids sales professionals to find new prospects, research accounts, and personalize outreach with real-time news tracking. Can monitor what people are saying about your brand, and stay informed on the industry news that impacts your business. Track companies with Owler to get smarter news alerts and gain insight into industry shifts and trends.
Free plan –
10 company data/month, Competitive data – top 3/month, News & alerts – Track 5 companies
Features:
Can monitor data’s from competitive companies and view track it
ZoomInfo offers the most actionable and accurate business insights available today. ZoomInfo collects data about international business people. Information is gathered via web crawling (for biographic data) and email plugins that collect signature information such as name, title, company, direct dial, and email. This information is then available to its customers who use it primarily for sales, marketing, and executive recruitment. Customer use cases include prospecting lists for B2B email and telemarketing campaigns, data hygiene (i.e. confirming you are still at a company and that your contact information is accurate), and call prep prior to telemarketing or recruitment calls.
Free plan –
We will be able to login only if we request for a demo.
ZeroBounce is a great way to protect your sender reputation for email marketing. It detects and removes known abuse and spam trap emails, temporary addresses, invalid, toxic and catch-all domains. It’s not only a powerful tool that boosts deliverability, but it also offers data about your subscribers that you can use when segmenting your lists. ZeroBounce is a fast and easy to use email validator, and it also includes an API.
Free Plan –
Email validation and scoring – 100 Credits, Detailed Status code, IP Address Geo Location, 18 Validation Tools Included
Deliverability Toolkit- 1 Inbox Placement Test,1 Email Server Testing
Features:
Features include Validating single email and bulk emails by uploading file, integration available, API Keys, AI Email scoring system to score the valid email address
Funnelbake is a unique email outreaching tool that goes into the Nth Level of automation to send out emails
Free trial – all plans as 14 day trial
Email marketing – add contacts and customize the fields needed, create templates, create campaigns, send calendar, view analytics, fix meetings, can configure with Gmail, integration available with zapier
Pipedrive is a web-based Sales CRM and pipeline management solution that enables businesses to plan their sales activities and monitor deals. Built using activity-based selling methodology, Pipedrive streamlines every action involved in converting a potential deal into a successful sale.
Free trial – 14 days
Features:
Add/Import Leads, Lead Booster option by turning visitors into leads, automatically schedule a meeting, webforms, create deals, pipedrive mail, can add contacts, explore insights of deals, can configure with Gmail
Drift is as a conversational marketing platform. We can use it for live chat for support but it’s more focused on live chat for capturing and qualifying leads. We can set up a unique profile URL, where leads can chat directly with you or schedule a meeting on calendar.
Features:
Conversational Marketing – Can Connect to your website visitors with real-time, one-to-one conversations, handles inbox, book meetings from email
Linkedin sales navigator
Can discover leads and manage their pipelines effectively. The platform is useful for B2B sales professionals or founders. But only if you can leverage what you glean from Sales Navigator into your outreach efforts outside LinkedIn’s walled garden
30 day free trial
Final Thoughts:
According to our perspective, Hunter is the best tool among the other tools mentioned here.
Hunter provides options to perform domain search, email search and email verification can also be performed which in turn allows us to generate leads. Hunter provides essential features needed for lead generation in free plan whereas other tools like Funnelbake, Pipedrive provide advanced features in free plan but it has days limit for the free trial.
Bolsternow is always there to help you. We also provide Free Programme to help out our customers.
Feel free to contact us for your digital marketing needs right away via phone – +919894679269 , mail or schedule a meeting.
Know why email markerting is best tool for your business
Email marketing is one of the highly effective digital marketing strategies which is used to convert prospects into customers. Email is one of the most widely used forms of communication we have today on the web. The reason why the decades-old technology is still one of the most effective marketing strategies is that people use emails more than other platforms.
Still, there are many small business owners who find email marketing or mailing to be an outdated or an old-fashioned method. Social media is the new cool kid on the block and it is hogging all the attention. While social media marketing has its own place, it is yet to catch up with email in terms of marketing power especially if you are dealing with global clients.
Reports show email has the highest Return on Investment (ROI) of any marketing channel available and you’re probably keen to start using it to drive sales and revenue for your business.
Also according to neil patel’s data, email marketing is still ranked as the most effective marketing channel, beating out social media, SEO, and affiliate marketing. Data from 2017 shows that most people are on email – 85% of adult internet users in the US.
In Bolsternow we have worked with clients who have customers all around the globe . We have derived solutions that rather than social media, response rate of the clients has become more high over an email.
While taking the leads for email marketing, we use specific tools like email checker or mellisa according to the domain, validate, data cleanse it and send making sure it doesn’t hit the spam, social or promotions.
Final Thoughts:
Email marketing is delivering huge returns for businesses willing to get started with it. It doesn’t have to be too complicated and if you’re looking for such bespoke solutions , Bolsternow is always with you to help you on the same.
LinkedIn – A vital tool for Marketing and Lead Generation
Over the last several years, LinkedIn has grown far beyond than just job site. It has evolved into the best content marketing platform for B2B businesses. LinkedIn now provides us an opportunity to find potential clients.
Marketers know that marketing on LinkedIn is vital tool and a perfect platform for generating leads, promoting thought leadership content and driving traffic to company websites. On LinkedIn, B2B marketers can find their next business partner, introduce their company to potential customers, and attract star talent to join their companies as employees.
LinkedIn now drives over half of all social traffic to B2B blogs and websites. Source: Foundation
The relationships you build as an individual on LinkedIn are strategic right from the moment you send or accept that request to connect. For a business, these connections are like partnerships.
There are few points to be taken into account while setting up a business page in LinkedIn
Firstly, A strategy and objective for every channel is an essential thing in order to define the audience. LinkedIn is no different. Defining goals and target audience helps us identify potential customers.
Secondly, Optimization of the page plays an important role. Usage of keywords in profile description and listing your company’s specialties can help target audience reach the page easily when they’re actively searching for. Create a clear and compelling pitch in the company description. Another important aspect of optimization is page promotion. Using header image gets attention or creates interest.
Thirdly, create a showcase page. Showcase pages are the perfect way to segment your inbound LinkedIn traffic. If you can create a business unit that is directly connected to a specific target audience, then you are in a position to create a Showcase page.
Then, use options such as advanced search, saved search. LinkedIn’s advanced search gives you an incredible way of identifying the exact type of people you are targeting. Saved searches create a way to stay active in your prospecting. When you create a saved search, not only do you get to find that exact search again, but you can also set up alerts.
LinkedIn Analytics:
LinkedIn analytics is an added advantage when peeping into the process of ideal clients and B2B Interactions & meetings.
Tracking analytics is critical when determining what content resonates with the target audience. In that case, LinkedIn Analytics are a selection of metrics that capture the performance of the LinkedIn Company Page
LinkedIn Analytics of a page can be viewed by an admin and has the authority to view the page analytics. Much of the data LinkedIn uses for ad targeting is sourced directly from their users. If used the right way, this precise, actionable, real-time, first-person data will get the company in front of your most valuable audiences.
LinkedIn Analytics provides three useful metrics: Visitors, Updates and Followers.
LinkedIn analytics provides various data to be tracked like Visitors, Traffic metrics, Demographics, Engagement metrics, Followers, Updates, Measure Conversions and a lot more.
The 5 most important metrics to track are:
Impressions
CTR (Click through Rate)
Engagement Rate
Follower Demographics
Followers
LinkedIn B2B marketing campaigns
From text ads and Sponsored InMail to LinkedIn video ads, the platform offers a diverse range of advertising opportunities for marketers, all accessible via the LinkedIn Campaign Manager. This platform also offers a range of highly powerful targeting and analytics processes, transforming LinkedIn into a formidable marketing tool.
Final Thoughts:
It is essential to realize that like any marketing undertaking, the process of B2B marketing on LinkedIn takes time to develop, settle in and deliver returns on your investment.
Based upon the particular interest and goals, there are specific data available from the metrics which may or may not be useful.
LinkedIn is responsible for 97% of a business’s social media leads! LinkedIn works for B2B lead generation. Source: Neilpatel
References:
digitalmarketinginstitute.com
business.linkedin.com
agencyanalytics.com
falcon.io
vendedigital.com
foundationinc.co
neilpatel.com