How SEO will help you in 2021

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Lead Generation tools | Which one is really best?!

A Quick view on Salesforce Marketing Cloud

CRM tools have become a preferred platform to be known in digital marketing now-a-days. We analyzed various CRM tools while working for one of our clients in Bolsternow Services. Salesforce Marketing Cloud is one such tool which we explored.

Intro to Salesforce Marketing Cloud:

Salesforce is a business software platform / customer relationship management solution that brings companies and customers together. It’s one integrated CRM platform including marketing, sales, and commerce.

Salesforce has upgraded itself from being a CRM service to a cloud-based platform that connects every customer touch point to create a personalized, one-of-a-kind brand experience.

Salesforce solution for Marketing teams looking to improve their customers’ experience and boost their sales. 

Features of Salesforce Marketing Cloud:

The List of Features in Salesforce Marketing Cloud includes Artificial Intelligence, Marketing Automation, Predictive Recommendations, 1 to 1 Journeys, Subscriber Management, Reporting/ Analytics, Event Triggered Mail and more.

The Functionalities in Marketing Cloud especially when generating business reviews and reports add pros to it. It helps in analyzing which areas are successful and which aren’t.  We are able to promote our campaigns reach at a faster pace.

Salesforce Marketing Cloud products include Email Studio, Data Studio, Social Studio, Advertising Studio, Interaction Studio, Marketing Automation and more modules. Few modules are explained below.

Email Studio:

Basic Email campaigns to one to one sophisticated messages can be performed. We can do segmentation as a part of target audience to build email campaigns. Salesforce Marketing Cloud delivers messages to active subscribers more often and inactive subscribers less often. Creating dynamic content can be done using Email Studio.

Audience Studio:

Salesforce Marketing Cloud allows us to create complete data profiles by capturing customer data and segment it. Data signals needs to be analyzed to develop new target audience.

Social Studio:

The important role of social studio is to gain feedback with reporting tied to social accounts. Social Studio allows deploying a single platform for social media engagement and social reviews across every department 

Social posts can be routed to CRM Platform, streamline brand sentiment and prioritize posts. This helps us to understand effectiveness and analytics of our activity with detailed reporting like response rates. We can create workspaces, collaborate on campaigns by drafting, sharing, scheduling content. Salesforce Marketing cloud boosts high-performing social posts with built-in social advertising. We can track analytics like campaign results, brand health, customer interactions

Customer Data Platform:

Customer Data Platform brings all data together by connecting every source of audience together.  Customer Data Platform allows us to create single, consistent customer IDs by connecting them across your CRM and other data sources, like marketing clouds, commerce systems, data warehouses. Customer Segments can be built by segmenting audience and activation of customer data can be done across every advertising channel

With unified customer profiles, we can deliver the right content to the right customer on the right channel.

Digital Advertising:

Target/ build audience on their preferred channels like Facebook, Google and Instagram. Synchronizing customer records instantly from any digital channel can be done. Effectively identify and reconnecting with customers who are no longer interacting with your brand, on their preferred channel helps us to re-engage customers. Salesforce Marketing Cloud can coordinate advertising with email to reach more of your audience. We can increase purchase intent by sharing your message with customers in both channels.

Bolsternow is always there to help you. We also provide Free Programme to help out our customers.  Feel free to contact us at any time via phone, mail / socialmedia or schedule a meeting.

Reference:

Comparison on Google Analytics, Webtrends, Netinsight, Omniture:

Know why email markerting is best tool for your business

Email marketing is one of the highly effective digital marketing strategies which is used to convert prospects into customers. Email is one of the most widely used forms of communication we have today on the web. The reason why the decades-old technology is still one of the most effective marketing strategies is that people use emails more than other platforms.

Still, there are many small business owners who find email marketing or mailing to be an outdated or an old-fashioned method. Social media is the new cool kid on the block and it is hogging all the attention. While social media marketing has its own place, it is yet to catch up with email in terms of marketing power especially if you are dealing with global clients.

Reports show email has the highest Return on Investment (ROI) of any marketing channel available and you’re probably keen to start using it to drive sales and revenue for your business.

Also according to neil patel’s data, email marketing is still ranked as the most effective marketing channel, beating out social media, SEO, and affiliate marketing. Data from 2017 shows that most people are on email – 85% of adult internet users in the US.

In Bolsternow we have worked with clients who have customers all around the globe . We have derived solutions that rather than social media, response rate of the clients has become more high over an email.

While taking the leads for email marketing, we use specific tools like email checker or mellisa according to the domain, validate, data cleanse it and send making sure it doesn’t hit the spam, social or promotions.

Final Thoughts:

Email marketing is delivering huge returns for businesses willing to get started with it. It doesn’t have to be too complicated and if you’re looking for such bespoke solutions , Bolsternow is always with you to help you on the same.

LinkedIn – A vital tool for Marketing and Lead Generation

Over the last several years, LinkedIn has grown far beyond than just job site. It has evolved into the best content marketing platform for B2B businesses. LinkedIn now provides us an opportunity to find potential clients.

Marketers know that marketing on LinkedIn is vital tool and a perfect platform for generating leads, promoting thought leadership content and driving traffic to company websites. On LinkedIn, B2B marketers can find their next business partner, introduce their company to potential customers, and attract star talent to join their companies as employees.

LinkedIn now drives over half of all social traffic to B2B blogs and websites. Source: Foundation

The relationships you build as an individual on LinkedIn are strategic right from the moment you send or accept that request to connect. For a business, these connections are like partnerships.

There are few points to be taken into account while setting up a business page in LinkedIn

Firstly, A strategy and objective for every channel is an essential thing in order to define the audience. LinkedIn is no different. Defining goals and target audience helps us identify potential customers.

Secondly, Optimization of the page plays an important role. Usage of keywords in profile description and listing your company’s specialties can help target audience reach the page easily when they’re actively searching for. Create a clear and compelling pitch in the company description. Another important aspect of optimization is page promotion. Using header image gets attention or creates interest.

Thirdly, create a showcase page. Showcase pages are the perfect way to segment your inbound LinkedIn traffic.  If you can create a business unit that is directly connected to a specific target audience, then you are in a position to create a Showcase page.

Then, use options such as advanced search, saved search. LinkedIn’s advanced search gives you an incredible way of identifying the exact type of people you are targeting. Saved searches create a way to stay active in your prospecting. When you create a saved search, not only do you get to find that exact search again, but you can also set up alerts.

LinkedIn Analytics:

LinkedIn analytics is an added advantage when peeping into the process of ideal clients and B2B Interactions & meetings.

Tracking analytics is critical when determining what content resonates with the target audience. In that case, LinkedIn Analytics are a selection of metrics that capture the performance of the LinkedIn Company Page

LinkedIn Analytics of a page can be viewed by an admin and has the authority to view the page analytics. Much of the data LinkedIn uses for ad targeting is sourced directly from their users. If used the right way, this precise, actionable, real-time, first-person data will get the company in front of your most valuable audiences.

LinkedIn Analytics provides three useful metrics: Visitors, Updates and Followers.

LinkedIn analytics provides various data to be tracked like Visitors, Traffic metrics, Demographics, Engagement metrics, Followers, Updates, Measure Conversions and a lot more.

The 5 most important metrics to track are:

Impressions

CTR (Click through Rate)

Engagement Rate

Follower Demographics

Followers

LinkedIn B2B marketing campaigns

From text ads and Sponsored InMail to LinkedIn video ads, the platform offers a diverse range of advertising opportunities for marketers, all accessible via the LinkedIn Campaign Manager. This platform also offers a range of highly powerful targeting and analytics processes, transforming LinkedIn into a formidable marketing tool.

Final Thoughts:

It is essential to realize that like any marketing undertaking, the process of B2B marketing on LinkedIn takes time to develop, settle in and deliver returns on your investment.

Based upon the particular interest and goals, there are specific data available from the metrics which may or may not be useful.

LinkedIn is responsible for 97% of a business’s social media leads! LinkedIn works for B2B lead generation. Source: Neilpatel

References:

digitalmarketinginstitute.com

business.linkedin.com

agencyanalytics.com

falcon.io

vendedigital.com

foundationinc.co

neilpatel.com

How to increase sales using Digital Marketing

Here we will discuss top 8 important factors which will help you to increase your sales! 

1) Start by giving Value

Have you ever heard this quote?

‘Your brand is what other people say about you when you’re not in the room.’ Jeff Bezos, the Founder of Amazon said that to emphasize the importance of branding.

No matter what you do, create value for your customers. There are some ways to offer them something valuable through digital marketing like Social Media Marketing(SMM), Content marketing etc 

In short you know what value your products/services bring value to your customer but make them aware of the same. 

You should not only concentrate and spend on high-quality products or services but also on valuable content. These strategies will make your brand a valuable one and help you increase sales. So, start to think about it!

 

2) Know Your Customers and their interests 

In order to increase sales with Digital Marketing, it’s essential to know your audience first. They have specific habits and preferences that should guide your entire strategy and the actions you create in the digital environment.

The first step to achieve this understanding is to conduct surveys, collecting your data, and studying your preferences. 

From the results, it’s possible to create a buyer persona that portrays in a certain way the customer you want to impact using Digital Marketing.

From this, you’ll understand some key points, such as:

• what tone of voice to use in communication;
• in what products your audience is most interested;
• what advantages they expect in their relationship with a company;
• on what channels they are. 

 

 This will allow you to build a powerful structure for your digital marketing campaigns and get better results in terms of sales conversions.

You can also use Facebook Ads to find the data you need and target audiences with similar interests. Try the Facebook Ads Manager to explore much more about your target audience.

 3) List/Group Your Email Campaigns

You should segment your email campaigns to customize your emails for your users.

According to a survey done by MailChimp:

• Segmented emails will be opened 14.31% more frequently
• They will have a 100.95% higher click-through rate
• They offer a nearly 4% decrease in abuse reports.

You may create some lists based on location, business, experience, vendors etc. 

By doing that, you’ll prevent inaccurate targeting and after a while, you’ll see actual results!

4) Do A/B testing in your email and Ad strategies

A/B tests allow you to study what strategy options generate the most conversion rates, resulting in sales.

These tests are designed to compare two versions of whatever needs to be tested:

For Ex: CTAs, landing pages, different ad creatives ,colors used in a page, headers, email heading, email content, different format etc

So, the two versions can be tested separately for a specified period.The critical point is the measurement of results.  

The one that performed better should be chosen as the final version, running as the final one.

Yep, it’s pretty simple and highly possible to increase sales with Digital Marketing in a precise and proven way.

5) Use Marketing Automation To Reach Customers At The Right Moment

 

Marketing automation is very important to reach out to customers at precisely the right moment. You may send emails to an abandoning visitor with the help of the automation system.

 

In this effort, it’s also necessary to track the reception and how the leads have been engaged.

These emails should carry information about products, discounts, content offers, discount coupons, among other things. The idea is to approach and generate frequent contacts.

From this strategy, it’s possible to feed these leads and bring them to the deeper stages of the sales funnel. 

In this natural way, the results are, besides the engagement, the increase of conversions.

6) Optimize your site based on SEO

 Website optimization work is geared towards making adjustments that make them more suitable to what search engine algorithms — such as Google — require. 

As a result, you’ll achieve a better ranking, with the sites appearing at the top of the SERPs.

This greater prominence will generate higher interest in the user. In a Google search, it’s natural that we’re more likely to access first page sites, especially those at the top. 

In general, most of users do not access the second page of results, which says a lot.

An optimized site ranks better, appears on this first page, and is more visible in the eyes of those who performed the search. The chances of receiving clicks are higher, generating more traffic and conversion, with sales being a consequence.

Besides that, having a site with good speed performance can increase your page ranking and, in consequence, your sales.

7)  Build Remarketing Strategies

Remarketing is the strategy that reminds these buyers about their interests. For that, banners are positioned with the offers left behind, appearing in the Google Display network. 

To increase sales, remarketing is essential. You can run a remarketing campaign for an abandoned cart. You may remarket with a video on Youtube or Facebook. To track them, you should connect an account to an AdWords account. You may develop some email marketing strategies to reach them again such as using better abandoned cart email subject lines. It’s all up to you. As a bottom of the funnel strategy, this effort will work if the consumer is about to buy.

Besides the banners on websites, remarketing can be done by email marketing, taking the product link to that consumer. 

In some cases, incentives such as discount coupons or free shipping can help to close the sale more quickly.

8. Measure Your Content

After creating the best content for your target audience, you should track your data to understand the most popular content on your website. It’s an effective way to see what people are looking for on your website.

Furthermore, you can see the amount of time people spent on a particular page of your website. These results will be helpful for your future posts and will increase sales.

In this case, we highly recommend that you use Google Analytics to track your data and get insights on how to grow your business. 

Also, tracking the metrics and managing everything at the same time can be overwhelming. You should get help from the automation system providers to provide your customers with the right solutions.