Email marketing is one of the highly effective digital marketing strategies which is used to convert prospects into customers. Email is one of the most widely used forms of communication we have today on the web. The reason why the decades-old technology is still one of the most effective marketing strategies is that people use emails more than other platforms.

Still, there are many small business owners who find email marketing or mailing to be an outdated or an old-fashioned method. Social media is the new cool kid on the block and it is hogging all the attention. While social media marketing has its own place, it is yet to catch up with email in terms of marketing power especially if you are dealing with global clients.

Reports show email has the highest Return on Investment (ROI) of any marketing channel available and you’re probably keen to start using it to drive sales and revenue for your business.

Also according to neil patel’s data, email marketing is still ranked as the most effective marketing channel, beating out social media, SEO, and affiliate marketing. Data from 2017 shows that most people are on email – 85% of adult internet users in the US.

In Bolsternow we have worked with clients who have customers all around the globe . We have derived solutions that rather than social media, response rate of the clients has become more high over an email.

While taking the leads for email marketing, we use specific tools like email checker or mellisa according to the domain, validate, data cleanse it and send making sure it doesn’t hit the spam, social or promotions.

Final Thoughts:

Email marketing is delivering huge returns for businesses willing to get started with it. It doesn’t have to be too complicated and if you’re looking for such bespoke solutions , Bolsternow is always with you to help you on the same.