CRM tools have become a preferred platform to be known in digital marketing now-a-days. We analyzed various CRM tools while working for one of our clients in Bolsternow Services. Salesforce Marketing Cloud is one such tool which we explored.
Intro to Salesforce Marketing Cloud:
Salesforce is a business software platform / customer relationship management solution that brings companies and customers together. It’s one integrated CRM platform including marketing, sales, and commerce.
Salesforce has upgraded itself from being a CRM service to a cloud-based platform that connects every customer touch point to create a personalized, one-of-a-kind brand experience.
Salesforce solution for Marketing teams looking to improve their customers’ experience and boost their sales.
Features of Salesforce Marketing Cloud:
The List of Features in Salesforce Marketing Cloud includes Artificial Intelligence, Marketing Automation, Predictive Recommendations, 1 to 1 Journeys, Subscriber Management, Reporting/ Analytics, Event Triggered Mail and more.
The Functionalities in Marketing Cloud especially when generating business reviews and reports add pros to it. It helps in analyzing which areas are successful and which aren’t. We are able to promote our campaigns reach at a faster pace.
Salesforce Marketing Cloud products include Email Studio, Data Studio, Social Studio, Advertising Studio, Interaction Studio, Marketing Automation and more modules. Few modules are explained below.
Email Studio:
Basic Email campaigns to one to one sophisticated messages can be performed. We can do segmentation as a part of target audience to build email campaigns. Salesforce Marketing Cloud delivers messages to active subscribers more often and inactive subscribers less often. Creating dynamic content can be done using Email Studio.
Audience Studio:
Salesforce Marketing Cloud allows us to create complete data profiles by capturing customer data and segment it. Data signals needs to be analyzed to develop new target audience.
Social Studio:
The important role of social studio is to gain feedback with reporting tied to social accounts. Social Studio allows deploying a single platform for social media engagement and social reviews across every department
Social posts can be routed to CRM Platform, streamline brand sentiment and prioritize posts. This helps us to understand effectiveness and analytics of our activity with detailed reporting like response rates. We can create workspaces, collaborate on campaigns by drafting, sharing, scheduling content. Salesforce Marketing cloud boosts high-performing social posts with built-in social advertising. We can track analytics like campaign results, brand health, customer interactions
Customer Data Platform:
Customer Data Platform brings all data together by connecting every source of audience together. Customer Data Platform allows us to create single, consistent customer IDs by connecting them across your CRM and other data sources, like marketing clouds, commerce systems, data warehouses. Customer Segments can be built by segmenting audience and activation of customer data can be done across every advertising channel
With unified customer profiles, we can deliver the right content to the right customer on the right channel.
Digital Advertising:
Target/ build audience on their preferred channels like Facebook, Google and Instagram. Synchronizing customer records instantly from any digital channel can be done. Effectively identify and reconnecting with customers who are no longer interacting with your brand, on their preferred channel helps us to re-engage customers. Salesforce Marketing Cloud can coordinate advertising with email to reach more of your audience. We can increase purchase intent by sharing your message with customers in both channels.
Bolsternow is always there to help you. We also provide Free Programme to help out our customers. Feel free to contact us at any time via phone, mail / socialmedia or schedule a meeting.
Reference: